Super Bowl Ads

Super Bowl commercials are arguably just as important and riveting than the actual big game. People wait to see what crazy idea a company will come up with and then critique the implementation and rate it compared to other commercials throughout the programming. Well, if you watch the game with the kind of crowd I do get your pens and paper out because you definitely will be rating.




So who won big in the 2014 Shelby Super Bowl Commercial Competition and who lost terribly?




My favorite commercial from this years pickings was Audi's Doberhuahua takeover. The commercial took a risk with the unidentifiable beginning, but that paid off. From what I have read online people loved the cross breed and loved the Sarah McLachlan cameo and so did I. They tied in their brand perfectly in the end. This commercial hit a home run for me.




The Silver medal in the 2014 SSBCC goes to the second interracial couple ad by Cheerios. Cheerios received a lot of backlash for their first commercial, showing an interracial couple and their daughter, and Cheerios basically replied with we will not remove the commercial because we believe in the modern American family. The fact that they not only refused to apologize for the first commercial but then created a second one and aired it during the Super Bowl gives Cheerios a whole new respect in my eyes. Interracial couples are a part of modern America and to try to deny that is just sad.




Coming in at number three for me was Dannon Oikos yogurt commercial with the one and only John Stamos. Being a huge supporter of the greek yogurt consumption taking place with my generation, I think this commercial was enjoyed by the perfect market; young adults that grew up watching Full House. To see the three men of the show come back together and in such a comedic way was just amazing.


Now unfortunately I feel it is my duty to share with you my last place contestant in the 2014 SSBCC.


Subway. What in the world were they thinking? They are a sub shop using athletes to support their "we are a much healthier alternative to fast food" gimmick, to be harsh, at this point. They were advertising an enchilada sub sandwich with Fritos on it... Don't get me wrong, I don't judge the consumption of a sandwich like that, even though it's not quite my cup of tea, but I do judge that Subway did not think twice about putting their athletes in the commercial for it. I think the best way to describe my feelings after seeing that commercial were articulated perfectly by a Yahoo article which read "brand confusion if we've ever seen it."


That's it folks. The gold, silver, bronze, and medal of disgust. I encourage you all to hit up YouTube to watch all of the commercials and decide for yourselves what brands hit it out of the park and what brands hit it in their own teammates face.