I have recently stumbled upon an article that refers to the 2012 London Olympics and the tight restrictions towards social media despite the publics prediction of it being the world's "first social media Olympics".
It caught me interest and I decided to look further into it and how the restrictions carried unto to the 2014 Sochi Olympics.
Two of the big restrictions put in place during the London games is 2012 were the following:
1. Athletes were prohibited from posting pictures to twitter with brands that were not official sponsors of the games
2. Athletes could not post pictures or videos from inside the athletes village
Even fans could be barred for posting videos and pictures to Facebook or Youtube of themselves.
The circumstances for these tight restrictions are a result of recent legislation at the time on brand protecting.
So are the same rules and regulations on social media use during the game implemented at Sochi?
What I found was that pictures on social media are welcomed but videos of the events are looked at closely because of the broadcasting rights of the games.
There are still rules on what you can post and share but for the most part it is relaxed compared to the London 2012 Olympics.
There is still the question, however, if marketers and brands have too much power in sports events today.
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