While I was watching a program on the television the other night I was messing around on my computer. I was browsing different websites when I came along an article by Forbes from earlier this month. The title read "Facebook To Help Brand Convert 55 Million U.S. Hispanics". Seeing as I am not only taking a Social Media Marketing course but a Multicultural Marketing course as well, saying the article caught my eye is an understatement. 

According to the article, the steadily increasing Hispanic community looks to the internet for many things including sorting through companies to find ones that understand their culture and the importance of it. 

So what are the numbers that prove this idea and where does Facebook come in? The article suggests that 80% of Hispanic adults are using social media and 68% of Hispanic internet users use Facebook, Twitter, or or other social sites. 

There are many ideas behind why this community has such a strong connection to social networking sites. One point argued suggests that the two way dialogue offered with sites like Facebook, makes the Hispanic community feel as if they have a medium in which they can voice their values and opinions. 

What do you guys think?
Do you think companies can use this information to their advantage when targeting the Hispanic population? Will companies be able to use Facebook to not only make themselves known but communicate with the market as well?


I have attached the link which provides more arguments and evidence about the relationship between social media and the Hispanic population.

http://www.forbes.com/sites/glennllopis/2014/01/06/facebook-to-help-brands-convert-55-million-u-s-hispanics/